Setting and measuring the appropriate metrics to drive the company forward - profitably.

Benchmarking within the industry, and outside of it, in order to obtain productivity information.

Carly Fiorina:
"Michael Dell needs to focus on leading indicators. They are customer satisfaction, the rate of innovation, diversity of the management team. If you look at those indicators, you can predict what happens to Dell.”


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In ‘The Origin of Wealth’, Eric Beinhocker discusses metrics and context :

One mistake many companies make is applying the same performance metrics to all their businesses and strategic experiments. The logic is usually driven by...


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