How often is a no-name beer ordered in a bar? On the other hand, brand is much weaker when buying an airline ticket. A powerful brand is one method of protection against competition.

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Thomas Sowell, in 'Basic Economics', talks about brands and information:

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The importance of brands as an intangible asset is described in 'The Little Book That Builds Wealth', by Pat Dorsey:

The bottom line is that brands can create durable competitive advantages, but the popularity of the brand matters much less than whether...

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