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False Mental Accounting

This concept is described in 'Why Smart People Make Big Money Mistakes and How to Correct Them', by Gary Belsky & Thomas Gilovich:

This idea, developed and championed by the University of Chicago's Richard Thaler, underlies one of the most common and costly money mistakes...

The remaining text is provided in the full PDF that is available for $4.45

Mnemonic



Feels like free money