• Home
  • Thinking
    • Simplicity
    • Useful Information
    • Deduction/Induction
    • Probabilistic Thinking
    • Feedback Loops
    • Bayes Theorem
    • Abundancy/Scarcity
    • Arbitrage
    • Complex Systems
    • Reflexivity
    • Pr O A C T
    • Negotiation
    • L S J
    • Get to Why
    • The Argument
    • Ideas
    • Framing the Issue
    • Back-up/Redundancy
    • Correlation v Causation
    • Evolution
    • Thermodynamics
    • Newton's Laws
    • Momentum
    • Metaphors
    • Power Law
    • Game Theory
    • Invert
    • Reductionism
    • Statistics
    • Circle of Competence
    • Six Degrees
    • Scientific Method
    • Systems Thinking
    • System Boundary
    • 80/20 Rule
    • Big Picture Math
    • Achievement
    • Reader/Listener
  • Economic
    • Goods
    • Human Action
    • Creative Destruction
    • Value
    • Incentives
    • Opportunity Costs
    • Trade-offs
    • Marginal Analysis
    • Markets
    • Equilibrium
    • Comparative Advantage
    • Total Utility
    • Moral Hazard
    • Price discrimination
    • Agency Problem
    • Asymmetric Information
    • Property Rights
    • Diminishing Returns
    • Unintended Consequences
    • Switching Costs
    • Transaction Costs
    • Externalities
    • Sunk Costs
    • Diminishing Utility
    • Public & Private Goods
  • Behavior
    • 7 Sins
    • Reciprocation
    • Commitment & Consistency
    • Social Proof
    • Liking
    • Authority
    • Scarcity
    • Pleasure/Pain
    • Fool Yourself Tendency
    • Contrast Principle
    • Over-optimism
    • Anchor Effect
    • Information Bias
    • Extrapolation
    • Ideological Bias
    • Overweighting Numbers
    • False Mental Accounting
    • Operant Conditioning
    • Pavlovian Conditioning
    • Confirmation Bias
    • Habit
    • Deprival Syndrome
    • Doubt Avoidance
    • Incentive-Cause Bias
    • Groupthink
    • Animal Spirits
  • Business
    • Business Model
    • Max/Min Variables
    • Business Metrics
    • Pricing Ability
    • Catching a Wave
    • Network Effect
    • Availability
    • Bottlenecks
    • Specialization
    • Scale
    • Technology
    • Proprietary Learning Curve
    • Absolute Cost Advantage
    • The Brand
    • Disruptive Technology
    • One-time Mess
    • Entrepreneurship
    • GRICS
    • Culture
    • Standardization
    • Porter’s 5-forces
  • Financial
    • Mr. Market
    • Margin of Safety
    • Intrinsic Value
    • Magic Formula
    • Reversion-to-mean
    • Bob-around Earnings
    • Bubbles
    • The Moat
  • Buy

Behavior Patterns


  • PLAGGES - 7 Sins
    •
    Reciprocation
    •
    Commitment & Consistency
    •
    Social Proof
    •
    Liking
    •
    Authority
    •
    Scarcity
    •
    Pleasure - Pain
    •
    Fool Yourself Tendency
    •
    The Contrast Principle
    •
    Over-optimism/Excessive Self-Regard
    •
    Anchor Effect
    •
    Information Bias
    •
    Extrapolate Past to Future
    •
    Overweighting Numbers Stuff
    •
    False Mental Accounting
    •
    Operant Conditioning
    •
    Pavlovian Conditioning
    •
    Confirmation Bias
    •
    Creatures of Habit
    •
    Deprival Syndrome
    •
    Doubt Avoidance
    •
    Incentive-Cause Bias
    •
    Groupthink
    •
    Animal Spirits
Model Images

Easy to Like

Don't Challenge Authority

I Think She Really Likes Me


© Dean Isaji Contact Me