Utility can also comprise social reward, pleasure reward, satisfaction reward etc.
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Herbert Simon adapts the idea in 'Models of My Life':
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Total Utility
Everyone tries to maximize his utility, i.e. get most bang for buck. This may include money, time, or physical effort.
Utility can also comprise social reward, pleasure reward, satisfaction reward etc.
Utility can also comprise social reward, pleasure reward, satisfaction reward etc.
Mnemonic:
A utility vehicle
A utility vehicle