Every new era is marked and measured by key abundances and scarcities. They shape the field of economics, the substance of business, the fabric of culture, and the foundation of life. As Japanese futurist Taichi Sakaiya has written: 'Survival dictates that human beings... develop an ethics and aesthetics that favor exploiting fully those resources that exist in abundance and economizing on items that are in short supply'. That is how we exist.
Economists have traditionally focused on scarcity. Abundances tend...
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- (Simon, H. A. (1971), 'Designing Organizations for an Information-Rich World', in Martin Greenberger, Computers, Communication, and the Public Interest, Baltimore, MD: The Johns Hopkins Press, p. 40-41).
'...in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.'